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A guide to interruption insurance

You are protecting your small or medium-sized business with insurance – of course you are. But is that really enough? The recent increase in natural disasters has led savvy business owners to also take out business interruption insurance, which covers many additional scenarios in the event that you are unable to carry on operating. Think […]

Twitter’s cyber attack warnings

While a small number of Facebook and Google users have, in the past, been warned that their accounts may have been hacked into by something called a “state-sponsored actor”, users of social media platform Twitter have largely escaped unscathed by the phenomenon. Or at least they haven’t been told about it. Until now, that is, […]

How Google protects users with safe browsing

As end users of Google’s suite of productivity enhancing tools, we have a right to know that the company is doing everything in its power to protect its billions of users – whether they are working from a desktop, browsing while they are on the go, or working remotely. But what measures has Google put […]

Don’t download that health app just yet

Mobile health applications have been growing in popularity but this doesn’t necessarily mean their effectiveness is improving. In fact, doctors have called for greater oversight and regulation when it comes to health apps as many have never been truly tested. A number of these apps also make false claims about benefits in order to get […]

The complete buyer’s guide to MacBook

When it comes to purchasing a new MacBook, there are four main options available: MacBook Air, MacBook Pro, MacBook Pro with Retina display, and the new 12-inch MacBook. Each model comes with different display resolutions, configurations, and various custom-made options. So how do you determine which one is best for you? In this guide, we’ll […]

Planning a successful move to Office 365

Office 365 from Microsoft provides businesses of all sizes with the ability to collaborate and exchange information more effectively – this is one of the many reasons why more and more companies are switching to the platform. But migrating to Office 365 is no easy feat, especially if your organization has many users and resources. […]

Make your life easier with these Cortana tips

It seems like just yesterday that Samuel L. Jackson was chatting up Siri on national television to the amusement of millions. If you’re like most of us, you may have been tickled with the idea that a virtual assistant could be so helpful and charming all at once, and marveled at just how far technology […]

How to get results with Facebook ads

How to get results with Facebook ads

There is no better time than the holidays to advertise your products. People are whipping out their wallets and looking to spend, and if you create effective ads, you’re sure to score a piece of the pie. So when it comes to Facebook, the largest social media network with over a billion users, how can you take advantage? Well, here are a few tips to help you create Facebook ads that convert, and could bring some holiday cheer to your new year sales figures.