Video marketing has emerged as a powerful strategy for promoting brands, services, and products and achieving various goals, such as driving sales, increasing social media engagement, boosting website traffic, collecting email signups, and enhancing customer service. Read on and discover how your business can benefit from video marketing campaigns. Explainer videos Explainer videos are short, […]

Whether it’s caused by a cyberattack, hardware failure, or natural disaster, data loss can be detrimental to a business’s reputation, finances, and overall operations. Here are some strategies you can implement to prevent data loss. Back up your data regularly Having robust backup and recovery systems is crucial for data disaster protection. Regularly back up […]

Growing your business involves learning how to make money and hang on to it responsibly. When you’re in the weeds, it’s easy to think that a fancy piece of well-marketed software could help dig your way out. That’s usually not the case, and you’ll likely end up paying for software that you dont need and barely use, and that burns through your bank account.

Training employees on anything can be an expensive process. You incur the cost of investing in necessary materials plus the time it takes away from your employees doing revenue-generating activities. But what’s worse when it comes to cyber security training is the expense you’ll incur if that training fails.

As former President Ronald Regan once said, the scariest words you’ll ever hear are “We’re from the government, and we’re here to help.”

In this case, the government is trying to help by forcing nearly all businesses to implement and maintain a strong cyber security program to protect the customer information these companies host – definitely not a bad thing, and all businesses should take this seriously without the government mandating it.

Along with the surge of people working from home or in hybrid situations over the last few years, there has also been an increase in employers looking for ways to monitor their employees’ work activities to ensure they actually ARE working when remote.

Data is the lifeblood of organizations, and business intelligence (BI) acts as the circulatory system, ensuring the smooth flow and utilization of this vital resource. By integrating data from various sources, such as internal databases, customer interactions, and external market data, organizations can gain a comprehensive view of their operations and make informed decisions. What […]

How To Apply For Your Share Of Facebook’s Recent $725 Million Privacy Lawsuit

Here’s a shocker: Facebook is being forced to pay a whopping $725 million in a settlement following a number of lawsuits claiming they violated users’ privacy. This is in addition to another class action lawsuit for $650 million for storing and collecting the biometric data of nearly 1.3 million Illinois residents without their knowledge or consent.

Visual data is often easier to understand than written text, which is why many businesses use data dashboards. Data dashboards provide a visual representation of raw data and key metrics, helping businesses gain insights. Here are common use cases of dashboards across various business functions. Marketing Marketing professionals analyze vast amounts of data from multiple […]

No business owner wants to think about the possibility of a crisis that could halt operations, but the truth is that disasters can strike at any time. Whether it’s a pandemic, a cyberattack, or a natural disaster, unexpected events can significantly impact a company. That’s why it’s crucial to create a business continuity plan (BCP) […]