eCommerce has steadily increased in popularity over the past few years, as more shoppers are opting for online rather than in-store shopping. However, 2023 could potentially be a tipping point for this industry because more retailers are adopting artificial information (AI) technology to enhance operations and boost sales. eCommerce business owners and those who are looking to expand their business online might want to know the following AI benefits to their businesses.
Personalized recommendations
By leveraging the power of machine learning (ML), eCommerce companies can get to know their customers better than before. ML provides insights about customer habits and interests based on their activities on a business’s website, as well as on other websites, enabling businesses to gain an unprecedented level of understanding about what makes each customer tick.
When properly configured, ML can be used to customize the online shopping experience and analyze the shopping behaviors of individual users. This allows e-tailers to provide tailored product recommendations, pairings, and promotions catered to each customer's needs, resulting in a more enjoyable journey for customers and an increase in profits for business owners.
Voice and image search capabilities
Many eCommerce stores are now using voice and image search tools to make shopping easier, faster, and more convenient for consumers. This innovative development expands online searching capabilities beyond simple text input searches while making the retail experience — even on a mobile device — a breeze.
To do a voice search, customers can simply click on or tap the microphone icon on an eCommerce site. Websites with AI voice recognition and natural language processing functionalities will identify what the user said and display all products relevant to their search query.
On the other hand, to initiate a visual search, all a user has to do is upload a photo of the product they are looking for or one that looks similar to it. AI will then make suggestions based on the data from the uploaded image.
Enhanced inventory and warehouse management
AI-powered demand forecasting solutions help e-tailers keep better track of their inventory. These tools analyze sales trends and consumer behavior to anticipate changes or disruptions in supply levels. This, in turn, helps businesses ensure they don't run out of items they need, nor overestimate their supplies on hand.
Many eCommerce companies are also deploying AI robots in their warehouses. These handy machines can be programmed to expedite delivery processes, from product retrieval when an is placed to when the dispatch is complete. Thanks to these robotic helpers, a customer's purchase arrives on time every time.
Improved customer service
Through AI chatbots, eCommerce businesses can provide customers with a more responsive and convenient customer experience. This technology empowers agents to tackle complex questions more efficiently while allowing the bots to handle basic inquiries like order status or product availability. This helps streamline service operations without sacrificing service quality.
Get in touch with us today to learn more about AI and how it can foster your business’s growth. We’ll tell you how AI and other similarly innovative technologies can enhance your operations and help boost your profitability.