Blog

July 17th, 2015

iPad_Jul17_BApple holds their Worldwide Developers Conference (WWDC) each year to introduce their new products and platforms. This year, the tech giant has announced the arrival of the latest iOS version, which contains several application additions and revamps, as well as changes to design and interface. The new iOS 9 is coming soon to all Apple mobile devices, and iPad users seem to benefit most from this release - here’s what you need to know.

Design changes

There’s a minor change in the typography, where Apple has replaced the ‘Helvetica Neue’ system font with a font called ‘San Francisco’. Apple also deploys its typography in a clearer way, with more space around the lettering. Although these are subtle changes, the new font should be easier to read as well as remaining easy on the eye.

Interface changes

Following complaints from users, Apple has made a small modification to its ambiguous Shift key system. The former version is hard to use, since only a change in the Shift key’s color indicated the letter’s case change - when it’s on, it looks off and when it’s off, it looks on. When you press the new Shift key, however, all the letters on the screen will change to uppercase. This will put an end to the frustration at having to delete letters because you mistakenly type an uppercase letter instead of a lowercase one, and vice versa.

The new features

Apple has revealed a number of new features in the WWDC, and has released a public beta of iOS 9 for developers to test drive its capabilities. Here are some of the new features that Apple users can benefit from.
  • Split View - This long-awaited feature is exclusively available on iPads. iOS 9 finally allows two applications to coexist on one display, making multitasking possible. You can activate Split View simply by swiping inwards from the right hand side, and you’ll be offered a range of apps that can run in the activated sidebar. You can have your email stay on the side while you browse for information in Safari, or catch up on the latest news. The possibilities are endless!
  • Picture in Picture - While using a live video chat or watching a video, you can press the Home button to activate this feature and scale down your video screen to a corner of your display. You can now chat with your friends or watch your favorite shows while you reply to emails. What’s more, you can move the video screen to wherever you prefer with a swipe, adjust the size by pinching, and close the screen by tapping the close button.
  • On-screen Trackpad - The default keyboard that pops up when you type on-screen is now equipped with an extra function. Now you can hold two fingers down on the keyboard to turn it into a trackpad, which allows you to easily navigate through the text without having to tap the exact spot on the screen. This makes document navigation much faster, especially when writing or replying to emails.
  • News app - This fresh addition will draw news stories from various sources that you can choose, from Daily Mail to Bloomberg Business, CNN, The New York Times, and more. The News app is intelligent; it is able to learn about your interests based on what you are reading, and will show you articles from sources you didn’t select if they match your interests. So basically, the more you read, the more personalized your news becomes.

When will it be available?

For Apple fans, and especially iPad users, the new features alone in iOS 9 are worth waiting for. The first public beta testing version of iOS 9 is available now, and Apple will most likely release the final version of the software in September 2015.
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Topic iPad
July 16th, 2015

164_B_O365Microsoft recently announced its plans to phase out their current Office 365 E4 suite and replace it with a new, premium package known as E5. While a release date has yet to be specified, Microsoft has stated that they intend to make the product available by the end of this year. What does this mean for current E4 users and those thinking about signing up for an Office 365 package? Well, get the full scoop below.

What’s included in E5?

According to Microsoft’s Office Blogs July 13th post, the tech giant announced that the E5 plan will include the following new capabilities:
  • Skype for Business services with support for features including Cloud PBX and PSTN Conferencing
  • Analytic features such as Delve Organizational Analytics and Power BI Pro
  • Advanced security features like Customer Lockbox, eDiscovery, Advanced Threat Protection and Data Loss Protection
With these new service offerings, Microsoft believes that business owners will be able to reach new customers and increase value for their existing ones.

The cost?

While Microsoft’s Office 365 current E4 package costs $22 a month in the US, there was no official announcement of the price for the E5 version.
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July 15th, 2015

164_Prod_BPeople like to speculate about what the most disruptive productivity killers are in offices around the country, but do they really have a clue? It’s easy to point fingers at email, social media, or lack of discipline as sources of common distractions, but what are the real issues? In a survey of 2,175 hiring and human resource managers released by CareerBuilder last month, the true sources of lost productivity on the job are revealed.
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Topic Productivity
July 10th, 2015

Facebook_Jul10_BFacebook has grown rapidly in the past decade, and now boasts over one billion monthly active users. These users are constantly liking, sharing, commenting, and posting on the platform. Many businesses see this as an opportunity to grow their customer base, and so implemented Facebook advertising into their marketing strategies. While Facebook marketing is on the rise among businesses, there are a few things you need to watch out for. Here’s a list of the most common Facebook marketing mistakes you should avoid.

Mistake #1: Treating Facebook like a one-way communication tool

The content you post on Facebook should encourage followers to express their thoughts. Think of it this way - Facebook is a social media network, which means that people use it to connect with friends and communicate with family members. They don’t want to be showered with advertising messages! Instead of speaking at customers, create dialogues that promote engagement and feedback. Try asking probing questions, sharing fun quizzes, or posting images and videos that get your followers talking. Remember that engaging content has a better chance of going viral and attracting more followers to your profile.

Mistake #2: Ignoring follower metrics

There’s no telling whether your content is going to appeal to your followers or not. All audiences are different, and the only way to find out what’s going to work for them is to head over to Facebook Insights in your admin panel. Take a look at the metrics there to determine if your posts are resonating with your readers. Some of the best insights include your top posts, where you can find the types of posts that rank high on the list (they can either be text, links, images, or videos). You can analyze the statistics and pick up things from there.

Mistake #3: Targeting ads poorly

It is true that Facebook has more than one billion active users. But guess what? Most of these people don’t want to see your ads! So don’t waste time and money to show them ads when you can use Facebook’s powerful set of audience targeting tools. Facebook allows you to choose potential ad viewers based on their location, age, education, interest, and more. You can easily weed out people who are unlikely to click on your ads. You can create multiple ad groups to be displayed at different times to various audience groups. This is a method to test and see which ones work best.

Mistake #4: Abandoning your audience

This is probably one of the worst things you can do. When it comes to Facebook marketing, consistency matters. People won’t be very impressed if they visit your page and see that your last post was a few months ago. When you post at regular times, on the other hand, your followers will get into the habit of expecting posts from you - they’ll even look forward to them if the content is really good! If you find it hard to stick to a schedule, try using tools that can automate your posting for you like Hootsuite.
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July 8th, 2015

164_Sec_BA picture is worth a thousand words - and now a selfie may even be worth more. Later this year, MasterCard plans to jump into the facial recognition-based trend of online security with an app that allows users to verify online purchases with a selfie. But is this technology secure? Will it replace traditional passwords for good? Here’s what you need to know.
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Topic Security
July 6th, 2015

HealthcareIT_Jun22_AWe’ve been hearing about nanotechnology for a while now, but it still seems a long way off. However, recent advancements in nanotechnology could revolutionize the healthcare and medical device industry, and change the landscape of healthcare delivery forever. Nanotechnology, the science of extremely small materials, holds the key to improving healthcare, from delivering drugs more effectively to providing better patient care and much more. You’re truly missing out if you’re not taking advantage of this groundbreaking innovation. Here’s how nanotechnology could change healthcare for the better.

Nanotechnology and cancer

The traditional method for curing cancer is chemotherapy, whereby patients take certain drugs to kill cancer cells before they spread. The powerful medication circulates in the bloodstream and directly damages the cancer cells that are growing and multiplying. But chemotherapy has the unfortunate side effect of also killing regular cells, which makes patients extremely sick and susceptible to other ailments.
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July 3rd, 2015

164_Soc_BIf you’ve been at the social media game for quite some time and yet have seen little to no results, there may be a number of reasons behind this. It could be inconsistent branding, poor quality content, insufficient engagement with your audience, or pushing sales on every status update. However, there is one common trap that both new and seasoned social media marketers can easily fall into. And that starts with your content creation.

Don’t recycle content

Google any recent news story, and you’re likely to find anywhere from a few to several dozen articles on the same subject. And unfortunately, the content is so similar that you can barely differentiate one from the next.
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Topic Social Media
July 1st, 2015

BusinessValue_Jun16_BCompanies need to effectively advertise their products and services if they are to stay competitive in today’s market. But choosing the right marketing approach for your business is not easy, and you could end up spending more money on advertising that you actually make from it. This is where a well thought-out marketing strategy can help. Let’s take a look at some online marketing tips to help you plan, execute, and monitor your advertising campaigns.

Prioritize blogging

Blogging is an excellent marketing tool for businesses. Unfortunately most companies don’t spend much time or effort developing their blogs, which is a huge mistake. To get the most out of your blog, you will need to write quality content that adds value for your website visitors. The benefits of having a blog increase tenfold if you publish regularly, since potential customers will see you as an expert in your field, and are more likely to purchase what you have to offer.

Advertise in the right places

There are a number of online advertising channels out there, among them Facebook Ads, Google AdWords and Youtube Ads. The question is whether you know which one is the right fit for your business. You need to spend your marketing budget on the right advertising method to gain the highest return on investment. Do some research about your potential customers and determine who they are, and what they read, watch and listen to. This way you can pinpoint the best advertising platform to ensure that you reach your target market.

Start using videos

Videos offer an excellent way to market your business. Studies show that customers are more likely to buy if they see a video about your product or service on your landing pages, so make sure you include one if you can. Be creative when you’re making videos to promote your business; you could start building an online reputation by creating instructional videos that help your potential customers solve common problems. Commenting on videos relevant to your niche is also an effective way to increase your brand visibility.

Be active on social media

Prudent businesses are aware of the importance of establishing a social media presence through the main social networks like Facebook and Twitter. But simply posting articles or links is not going to offer many marketing benefits for your business. You’ll need to go the extra mile to maximize the benefits of social media. Some tips include taking the time to respond to your followers’ comments, keeping your profile updated and fresh with new information, and following and sharing content from other users.

Make sure your website is responsive

More and more of us are using mobile devices to browse the Internet and look for local products and services. Make the effort to ensure your website is mobile-friendly and automatically scales to fit all screen sizes, so that it is accessible and functional for mobile users. Major search engines now penalize non-responsive websites by lowering their search rankings when viewed on mobile devices, so you’ll need to adapt accordingly to avoid their wrath.
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June 30th, 2015

Productivity_Jun17_BStaying productive is crucial to keep up in today’s competitive business environment. But while it’s one thing to acknowledge the idea, actually keeping productivity high is another story entirely. And while you might seek expert advice, the truth is that a lot of it doesn’t in fact work. To that end, let’s take a look at some false productivity tips and how to fix them.

Don’t check email first thing in the morning

What’s wrong with this when it sounds like such a good tip? Well, reading and responding to email can derail your entire morning. Your ten minutes spent reviewing emails turns into half an hour, and suddenly you’re late for work. And in many industries you simply won’t have the time in the morning to go through every single email and find out what has been happening overnight.

The fix

You should check your email first thing in the morning but make sure not to respond unless it will take you less than a minute. Something that requires a simple “yes” or “no”, or that can be forwarded to someone who can take care of it for you, is fine. But for anything else that requires research or a longer response, mark the email as “unread” and go back to it later when you have more time. You can also add it to your to-do list so you’ll be sure to check it later. Skimming emails in the morning is a particularly good use of commuting time even if you can’t respond right away, plus it can help you prepare for your day by giving you an idea of what lies ahead.

Tackle the hardest task first

While this sounds reasonable, in most cases your hardest task can really set you back time-wise. Plus, without proper planning in terms of the time, resources and energy you need for it, tackling the hardest job first might end up deflating your hopes of a productive day.

The fix

Instead of starting the day with your most difficult task, build your confidence by starting with something smaller and easier. Simpler tasks will help get your momentum going and ease you into a productive mode. You could also cut that difficult project into smaller bite-sized to-dos, so you can tackle them individually without burning out.

Make one to-do list for everything

While it’s a good idea to get everything out of your head and down onto paper, having just one go-to list for all the things you need to get done is a huge mistake. Why? It can be quite the headache to pick tasks off a never-ending list. Once you see that long list, you’re more likely to be demotivated before you even get started on a task.

The fix

Write everything you need to do onto a list, then rewrite your list into specific, actionable tasks. Break your lists up into a work list, home list, side project list and so on. Having multiple lists that detail the specifics of what you need to do makes it easier for your brain to digest all this information, instead of having to wade through numerous things that you can’t possibly do all at the same time. Keeping your lists separate will help you stay focused on what really needs to get done first.

Stop multitasking

You’re already really busy doing just one thing, so it’s a bad idea to risk compromising the quality of your work by multitasking, right? Wrong! In today’s fast-paced world, you multitask without even knowing, whether it’s by listening to music while working, or when you’re reading an advertizing billboard while walking along the street.

The fix

Be selective with what you choose to juggle! For instance, walking and listening are two tasks that complement each other, whereas it can be too hard for the brain to split itself between simultaneously typing and listening.
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Topic Productivity
June 30th, 2015

164_Mic_BAre you the type of person who uses one master password for all your web logins, or do you have dozens of individual ones named after your favorite sport teams or muscle cars? Whichever you are, either scenario comes with drawbacks. Have only one password and you’re left feeling anxious it might get stolen. Have several and you may constantly forget them and be unable to login. Wouldn’t it be great if all these passwords just went away! Well, they actually just might. Windows 10 is working on making it possible.

The problem with passwords

The problem with passwords is simple - they can be stolen. And from Facebook to iTunes to Flickr and thousands more, nearly every major website and thousands of niche ones require a password to use. And because we Internet users are logging onto dozens of these sites and services everyday, it’s virtually impossible for us to create a unique, complex password for each one. So people resort to using only a handful of passwords, or even just one master password, since it’s easier. But of course, this poses a security risk. So what’s an Internet user to do?
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